ReLaunching Innovative Companies Since 1994

Get Your Marketing Seat Right

The BizTrek Marketing Method is a simple and customizable relaunch process designed for innovative founders and CEOs when revenue growth stalls.

Why Is It So Hard To Get The Marketing Seat Right?

Getting the marketing seat filled correctly — and getting your growth back on track — typically requires addressing a few foundational hurdles within the business:

Vague Positioning: Many businesses have a clarity problem rather than a visibility problem. When messaging is too broad, it resonates with no one; it must speak directly to a specific frustration in the most desirable target audience.

Lack of Process Alignment: Marketing efforts often fall short when the generated leads do not match what is needed to keep growing. Bridging this gap requires defining the right tactics to fuel a reliable and profitable pipeline.

Missing Marketings Acumen: Exceptional leaders understand the operational realities of how a company actually makes money but lack access to a proven system that provides the ability to define and deploy the right strategies and tactics.

The BizTrek Marketing Method helps you quickly and effectively resolve all these challenges!

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Why Does Growth Stall?

Revenue plateaus usually happen when the marketing machine that worked before stops scaling.

The most common cause is that the firm's marketing model has become stale and has failed to evolve with market forces. Brand positioning, the offer mix, and pricing stop matching what customers now want.

In addition, the marketing and sales processes stop reaching new audiences, so the business relies too much on the same sources of demand. In other instances, competitors improve faster than the company does.

Here's the simple way to think about it. A plateau often means the business has outgrown its old playbook. What created the first stage of success — founder hustle, referrals, informal processes, one main product — often isn’t enough for the next stage.

To break through the revenue plateau, you must design, activate, and standardize better marketing processes so you can have more consistent lead and revenue generation that will fuel a new growth curve.

BizTrek, or the BizTrek Marketing Method, is a proven marketing framework that helps innovative CEOs develop a clear company and brand vision, organize the right processes, track key metrics, and activate a Marketing Action Plan (MAP).

The Processes

BizTrek centers on three relaunch phases: Triggers 1–2 refine the brand message, Triggers 3–7 activate tactics to attract and convert prospects, and Triggers 8–12 improve prospect and customer relationship management as well as metrics.

The Self-Implementation Path

If you prefer to learn and implement the BizTrek Marketing Method on your own, BizTrek has a proven toolbox and process to guide your journey and optimize your results.

Preparation Phase: Begin by reading the ReLaunch Code book to gain an overview and understanding of the BizTrek Marketing Method. If you are including members from your team, have them do the same.

Activation Phase: Schedule a series of 12 appointments (with yourself or your team) to work through each of the 12 Triggers that form the BizTrek Marketing Method. You will use the BizTrek courses and books to guide you. The goal will be to develop definitive answers and solutions that can be added to your customized Marketing Action Plan (MAP).

Flywheel Phase: Once you have completed development of your Marketing Action Plan, begin setting regular progress meetings (typically one trigger per month) to review your results and make adjustments as necessary.

If you get stuck, you can always connect with a mentor for assistance. We’re always here to help.

The Mentored Path

It can be hard to change your own organization without skilled guidance from an unbiased expert. There is great value and efficiency having someone who can stand alongside you to help the creative process and then better apply the BizTrek Marketing Method to your situation. Here's what that journey looks like.

Preparation Phase: Begin by reading the ReLaunch Code book to gain an overview and understanding of the BizTrek Marketing Method. If you are including members from your team, have them do the same.

Activation Phase: You begin by meeting with your mentor for 12 pre-scheduled appointments (in person or virtually) on a set bi-weekly or monthly schedule. You will work through one of BizTrek's 12 Triggers in each one-hour session. You will use the BizTrek courses and books to guide you. The goal will be to develop definitive answers and solutions that can be added to your customized Marketing Action Plan (MAP).

Flywheel Phase: Once you and your mentor have completed development of your Marketing Action Plan, you will have regular progress meetings (typically one trigger per month) to discuss and review your results and then determine which adjustments are warranted.

The Mentored Advantage

Having a personal mentor helps you expertly diagnose the growth problem, be more creative about choosing the right moves, and have an accountability partner to stay on track. The flow is a comfortable and productive blend of education and creative collaboration rather than a one-off consulting. With a skilled mentor at your side, you can safely move from guesswork to certainty, which makes the experience feel practical, structured, and focused on execution.