To: The ReLaunch Guild and Friends
From: Gil Gerretsen, President
Date: April 10, 2017
Subject: Avoiding Life As A Crash Test Dummy
Think about and evaluate your problem solving capacity and opportunities. In media interviews with self-made billionaires, there is one thing that consistently stands out. They are almost universally excellent problem solvers AND they possess a strong internal drive to fix those problems.
At first, they are seldom doing it for the money. Typically, they have worked in the field long enough to have a solid awareness and understanding of an emerging problem and it's implications. They also have a genuine empathy for the people impacted by the problem and a deep-seated desire is to mitigate that problem for those people (sometimes they are one of those people).
As chronic problem solvers, they then use their knowledge and imagination to convert their empathy into a business idea with broad potential. By identifying an under-exploited marketplace need before others recognize it, they find themselves in a unique position to use that obstacle to advantage by developing an inventive solution and subsequently launching a business. Sometimes, it's a simple idea that becomes a blockbuster solution.