Q: WhaT Does BizTrek Do?
A: BizTrek shows professional service firms how to relaunch their practice ... and then CRUSH their growth ceilings.
Q: In A Snapshot, WhaT Is The BizTrek Method?
A: The BizTrek Method is a sequential marketing system with "12 Triggers" that always produce more customers. This process helps the leaders of professional service firms know exactly what steps to take, how to do them, and when to put them in motion.
Q: How long has BizTrek been around?
A: BizTrek was organized in April, 1994 by Gil Gerretsen. We are based in Greenville, South Carolina, USA. Using online training and communication tools, we train the leaders of professional service firms around the globe.
Q: How Do I Know If BizTrek Is Right For My Business?
A: BizTrek's framework has been deployed by savvy leaders in almost every major professional discipline. Typically, the journey starts at one of TWO crossroads:
1) Stalled professional service firms seeking to overcome persistent revenue stagnation or decline.
2) Firms seeking to prepare for future sale by automating and strengthening their marketing processes.
Q: How DO I KNOW IF I AM RIGHT FOR BIZTREK?
A: Most of our members are quietly referred by other members, but it is not a requirement. We will happily admit anyone who wants to be helped. Your readiness for the BizTrek Method is demonstrated by your mental approach to your profession and marketing. Some people are energized by working in an environment that is in a constant state of flux and uncertainty. They enjoy the "making it up as you go" mindset (see next question). Other professionals prefer to build a practice that runs like clockwork. If you prefer a scientific approach to practice building and marketing, then we'll be a good match.
Q: WhAT IS The "PIñATA MARKETING SYNDROME"?
A: Piñata Marketing Syndrome is a term we coined to describe a behavior exhibited by people who passionately swat their marketing stick at a piñata bag of tricks and tactics they hope will spill abundant riches with just the right stroke. Sadly, they often completely miss the mark! That wild and unfocused tendency means they often miss key opportunities and languish on their growth plateau, resulting in significant loss of wealth and even business failure. BizTrek's scientific framework to massive revenue growth and marketing automation prevents that historical tendency.
Q: Are there other GOOD Marketing systems?
A: It would be pretty arrogant of us to say that ours is the one and only way. However, we have never encountered another clearly defined scientific marketing framework that puts professional service firms on profitable CRUISE CONTROL so quickly and easily. There are certainly many advisers who provide wise counsel, but they really don't have a proven framework to deliver reliable results across diverse industries, scenarios and continents. We do!
Q: Are BizTrek's ideas really "SEDUCTIVE"?
A: In all candor, the fundamental principles of great marketing have always been true and will continue to be true. Basically, you are dealing with elements of human psychology and sociology, coupled with appropriate and effective communication mechanisms. The key to BizTrek's process is to develop a system for understanding, automating and leveraging tactics on an everyday basis. The BizTrek Method does that VERY well.
Q: Do you have any competitors?
A: Of course. There is no shortage of business gurus in this world. Opinions and options abound! However, most traditional options typically fall into the piñata trap of "make it up as you go" guesswork based on experience across only one or two ventures. So, from the perspective of having a proven and reliable system, there really isn't another similar option that we know of.
Q: If I'm Interested in BizTrek, what should I do first?
A: Well, first of all, we're delighted by your interest. Your first step should be to read our free booklet titled "ReLaunch!" It explains the basic principles you should know about the BizTrek Method.
Q: Why did Gil start BizTrek?
A: Early in his career, Gil moved around Canada and the USA fixing enterprises who were in revenue trouble or not meeting stakeholder expectations. He was very good at it and, in the process, developed a reliable marketing system that quickly produced profound improvements. Gradually, various professionals and entrepreneurs asked him to share his system so they could deploy it in their own businesses. Gil graciously explained the system to them and those companies prospered. Many produced significant wealth for their founders. Ultimately, those people encouraged Gil to start a training company, which he did in 1994.
Q: Do you have any resources for members of the press?
A: Certainly. Just let us know what you are working on and we'll quickly take care of it. Please use our Contact Form. If your deadline is near and you prefer to call, please feel free to reach out using our phone number shown at the bottom of this page.