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Many people routinely make VERY beneficial connections and way too many small business owners completely mangle the process. Here's how to do it right. (read it)
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The first thing many people see is your name. With a good name, you will warrant further scrutiny. But if you chose a name poorly, the consequences can be disastrous. (read)
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Why do a group of salespeople with the same equipment, the same products and the same price list often get such different results? It comes down to self-management! (read it)
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It doesn't necessarily make sense to participate in every trade show that comes your way. Selecting the right event, and doing it right, is critical. (read it)
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Your business signature is a mental postcard that tells a quick, easy-to-understand message about what you stand for. It is how your business identifies itself. (read it)
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The real truth is that contrary to the "public line," media people are human and are influenced by their opinions, prejudices and filters just like the rest of us. (read it)
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Wisdom can be gleaned from many sources, but have you ever wondered what one of the wisest and most revered men in history said thousands of years ago? (read it)
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Surprisingly, only 10% of the businesses closing do so involuntarily. The rest shut their doors because it was too much effort for the income they were producing. (read it)
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Most business plans get placed on a dusty shelf and are seldom reviewed while the business owner reacts to the daily reality of changing market forces. (read it)
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The price of your product or service tells your customers what to expect in terms of quality and value before they even buy the item. Chances are, you're not asking enough. (read it)
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Small business owners often feel compelled to create their own ads because the cost of outside talent is simply beyond their means at the time. (read it)
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There is usually nothing you can do about the cost of your yellow ad. Rates are generally set in stone. However, there are many variations, options and rebates. (read it)
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Too many business owners are looking for the home run, but rarely find it. True success is found in consistently applying some fundamental principles. (read it)
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Are you searching for ways to increase your customer base? If you want more customers, one of the best ways to find them is through the principles of power prospecting. (read it)
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There are many times when you must write a sales letter that will move the reader to take action. Here are several techniques to help you produce more powerful letters. (read it)
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