Score Your Results
The Grand Total
a) If your Grand Total is less than 225, then your marketing is currently very weak and your opportunity for growth and greater profitability through a better marketing process is almost assured. You are realizing very little of your marketing potential and have considerable room for improvement.
b) If your Grand Total is greater than 225 but less than 325, you are marketing at a fairly effective level, but you still have lots of room for improvement. You can probably greatly improve your performance by better understanding and responding to your marketing opportunities.
c) If your Grand Total is greater than 325 but less than 425, then you are a good marketer and should feel confident about where you have come so far. However, your business likely still has some significant opportunities to present itself at a higher than average level by leveraging certain uncommon strategies and tactics to achieve optimal levels of performance.
d) If your Grand Total exceeds 425, then your marketing efforts are in excellent shape and you can look forward to solid marketing growth and opportunities.
Evaluating The Details
Your score for each Trigger will help you better understand your areas of greatest strength and weakness. Compare your actual score to each potential score (see below) for insights about which Triggers need the greatest attention.
|
TRIGGER
|
WEAK SCORE
|
GOOD SCORE
|
EXCELLENT SCORE
|
|
Trigger 1
|
Less than 25
|
25 - 40
|
Over 40
|
|
Trigger 2
|
Less than 25
|
25 - 40
|
Over 40
|
|
Trigger 3
|
Less than 20
|
20 - 37
|
Over 37
|
|
Trigger 4
|
Less than 20
|
20 - 37
|
Over 37
|
|
Trigger 5
|
Less than 20
|
20 - 37
|
Over 37
|
|
Trigger 6
|
Less than 20
|
20 - 37
|
Over 37
|
|
Trigger 7
|
Less than 20
|
20 - 37
|
Over 37
|
|
Trigger 8
|
Less than 15
|
15 - 32
|
Over 32
|
|
Trigger 9
|
Less than 15
|
15 - 32
|
Over 32
|
|
Trigger 10
|
Less than 15
|
15 - 32
|
Over 32
|
|
Trigger 11
|
Less than 15
|
15 - 32
|
Over 32
|
|
Trigger 12
|
Less than 15
|
15 - 32
|
Over 32
|
Bonus Tip
We encourage you to "retake" the audit at least once per year to measure your progress and keep your priorities focused. Some people even make it a quarterly or semi-annual practice.