Learn from others with this periodic commentary on real world marketing news stories that resulted in a marketing implosion, an explosion or even the occasional marketing black hole.

The internet is full of web sites with lots of free advice. But each edition of BizTrek Expresso helps you evaluate the world's marketing news stories and events as a forum to help you become a marketing superstar in your chosen arena.

This publication is designed to be a thought provoking commentary on businesses in the national news to help stimulate your marketing understanding and practices.

When a company's marketing efforts implode, we will discuss the situation and what you can learn to avoid a similar fate.

When a company explodes onto the scene, we will look at lessons you can learn from their success ,., and perhaps even some ways to do it better.

And ... every now and then ... when a business creates a marketing black hole, you will be given strategic insights that will help you draw energy and knowledge which you can then use to expand your business influence.