Recognizing The Need For Mentoring1) Can you "turn off" marketing issues or concerns at night? 2) Do you have a written marketing blueprint that you review regularly? 3) Do you routinely schedule an appointment with yourself to improve your marketing processes? 4) Do you spend time researching and reading about marketing concepts and trends? 5) Do you interview business owners in other locations and/or industries about their marketing methods? 6) Are your successful marketing processes documented for people who will be performing that function? 7) Are your unsuccessful attempts also documented to avoid repeats? 8) If you were incapacitated today, would your business continue to operate without you? 9) Do you study the success approaches of other companies to see what you can adopt? 10) Do you have an independent person(s) or team in your life who will be candid about your business building efforts? If you answered no to all or most of these questions, then you'd probably ENJOY and benefit from a skilled mentor in your life! |
When BizTrek Mentoring Makes Sense
BizTrek provides our alliance members with private 1-to-1 mentoring sessions in FOUR circumstances:
YOU ARE LEARNING THE 12 TRIGGERS: You have moved through the 12 Triggers videos (or are in the process of doing so) and need special private assistance to refine your Marketing Action Plan.
GUILD ALTERNATIVE: Some people do not have access to a Guild or prefer private counsel over the dynamics of a mastermind group like the Guild. Private mentoring still allows you to build a successful Marketing Action Plan for your business.
GUILD SUPPLEMENT: Some people realize the power of their Guild, but would also benefit from private monthly sessions with a Mentor to further enhance their application of the 12 Triggers.
STAFF TEAMS: You want to integrate the 12 Triggers "operating system" into your internal staff team so that ALL members of your team are working from a consistent understanding and capability.
The Mentoring Result
BizTrek's proprietary mentoring approach has been tested and proven in hundreds of different industries and situations ... and you can count on us to move you to the next level. Our 1-1 mentoring provides a unique process for creating your customized marketing blueprint, as well as discussing everyday challenges.
Extra Insight - Mentoring In History
In Greek mythology, Mentor was the son of Alcumus and, in his old age, a friend of Odysseus. When Odysseus left for the Trojan War he placed Mentor in charge of his son, Telemachus, and of his palace. When Athena visited Telemachus she took the disguise of Mentor to hide herself from the suitors of Telemachus' mother Penelope. As Mentor, the goddess encourages Telemachus to stand up against the suitors and go abroad to find out what happened to his father.
The first recorded modern usage of the term can be traced to a book entitled "Les Aventures de Telemaque", by the French writer François Fénelon. In the book the lead character is that of Mentor. This book was published in 1699 and was very popular during the 18th century and the modern application of the term can be traced to this publication. The modern use of the word mentor has come to mean: a trusted friend, counselor or teacher, usually a more experienced person.
Mentoring was first seen in the trades, where apprentices are hired by journeymen practitioners who then teach the nuances of their craft to the apprentice. Eventually, the apprentice (mentee) in turn becomes a journeyman (mentor) and continues the cycle.
Now, some businesses have created "mentoring programs" in which newcomers are paired with more experienced people who advise them and serve as examples as they advance. These mentors provide expertise to those less experienced individuals to help them advance their careers, enhance their education, and build their networks. Similar relationships have also been extended to some schools who offer mentoring programs to new students or students having difficulties.
Extra Insight - The Development Of Mentoring For Small Businesses
Today, as large enterprises have gradually given way to more and more small businesses, many people have lost access to those wisdom and network building relationships. In particular, small business owners often work in isolation, relying on their own experience to move their business forward ... and often lack accountability and encouragement.
Further, the fact is that on most issues, small business owners don't start out with a blank sheet of paper. They come to a discussion or decision with a lifetime of accumulated ideas from their experience, culture, background, and training. These realities prejudice their thinking and limit their vision. What they see as reality is in many ways biased by what they want to see. Those prejudices, unchallenged, too often lead to unfortunate decisions and consequences. As a result, small business leaders have gradually started emulating larger businesses by seeking paid or volunter advisory boards, coaches and mentors.