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How
to name your business
- "One
of the first, and most vital, steps every new business
takes is the selection of a name ..."
How
to create your mental postcard - Every
business has a signature. It's the mental picture
your customers and prospects form ..."
How
to set your prices - Chances
are, you are not asking the right amount for your
product or service. And it is just as likely that
..."
How
to be a media darling
- "Have
you ever wondered why some people seem to be media
darlings, while others can't ..."
How
to create your own ads - "Many
entrepreneurs and small business owners I meet often
feel compelled to create their own ads ..."
How
to prospect for better sales leads - "If
you want more customers, one of the best ways to
find them is through power prospecting ..."
How
to create the perfect sales pitch - "There's
a jungle of sales help literature out there ..."
How
to write better sales letters - "There
are many times when you must write a sales letter
that will move the reader to take action ..."
How
to improve sales efficiency - "Salespeople
differ in the way they manage their time and territory
..."
How
to evaluate your sales team - "The
following test will help you determine where your
sales team needs attention ..."
Measure
your selling skills - "Sales
performance is one of the toughest things for most
small business owners to measure."
How
to get better trade show results
- "At
a trade show, you can make sales presentations to
five solid prospects per hour ..."
How
to develop a strong selling style
- "To
develop a powerful and successful selling personality,
there are eight factors ..."
Red
flags to avoid raising the white flag
- "Only
37% of all businesses with fewer than 20 employees
will survive 4 years, ..."
King
Solomon's 14 rules for marketing
- Marketing
is like creating a musical masterpiece. All the
notes were discovered long ago ..."
What
killed the business plan?
- "I've
learned that most entrepreneurs are optimists by
nature ..."
12
Guideline for your marketing program
- "The
wizard poured his visitor's cup full. Then he kept
pouring. Coffee ran everywhere ..."
Yellow
Page Ads - "There
is usually nothing you can do about the cost of
your yellow page ad. It isn't like negotiating for
a car ..."
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