Taking care of your customers should be critical. You should minimize the barriers to serving them at all levels of your organization. That has not been my experience with a company called Assurant Solutions ... and it makes a great case study.
Do you ever feel like there isn't enough time in the day to do your marketing? Have you wondered how other small business owners break free long enough to get things done? One of the common complaints I hear from small business owners is "I just don't have enough time to do marketing!" I understand and have felt that way many times in my career -- but there ARE solutions.
Today, I received a great question from a member of one of BizTrek's online communities. They asked for my thoughts about the opportunity to get trained and sell for a national training franchise in their area. He was very unsure if people / businesses will be spending that type of money just yet. Here's my answer:
I was reading through the 1931 edition of Practical Salesmanship (National Salesman's Training Association) and saw the following commentary, and decided it was worth sharing. AMBITION is ...
I recently received an email from a friend who passed along a message that was critical of the new videos on our web site. Some of the criticism was fair, and we are in the process making appropriate adjustments. However, other feedback was dead wrong and proved that they did not "get" small business, even though ...
Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a tatol mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.
For many years, I have been a faithful fan of ACT. It has worked well for BizTrek. Last year, I switched over to Oprius, an ONLINE contact management system and I have become a big fan! The features I loved about ACT are present in Oprius and it adds a lot more too!
The BizTreker by Email
Thursday, January 28, 2010