Almost every business owner begins to take a closer look at developing their marketing blueprint. But many are frustrated because they just don't know where to start. So here is my prescription to get you rolling.

Marketing is like creating a musical masterpiece. All the notes were discovered long ago, but how a musician puts them together makes the difference between random noise and a beautiful work of art.

Mozart, Beethoven, and even the Beatles are popular because they found a pleasing way to put the notes together. Likewise, there is really nothing new in marketing. The principles of successful marketing have long been known. But how these principles are applied to each unique business determines that company's ultimate success or failure.

Wisdom can be gleaned from many sources, but have you ever wondered what one of the wisest and most revered men in history, King Solomon of Israel, said thousands of years ago? Following are his key thoughts (paraphrased of course).

1. Establish a clear goal and target

Solomon wanted to build the world's most beautiful temple. But since it would be a great undertaking, he had to sell the idea to the leaders of his nation. Likewise, every major marketing accomplishment begins with a vision. And the vision's creator must have a clear mental image of the desired end result - knowing what defines success.

2. Receive approval for your project

Once you have created a clear goal, get approval and support from those in authority over you. Get their "buy-in" on the project.

3. Announce the goal

Once Solomon had decided to move ahead, he announced the goal to those who would be involved. He didn't try to keep it to himself. He explained to everyone involved why the goal was important.

4. Involve others in the goal

Next, Solomon began recruiting leaders to help him accomplish the goal. Once others have been recruited, work with them to break down the goal into manageable pieces and steps. Solomon broke the major issues into subcategories and then set goals in each of those areas.

5. Value the greatness of the goal

Be proud of it. If you waiver, others will begin to question your commitment. That will quickly jeopardize your success.

6. Acknowledge your limitations

Recognize that you can't do it all alone. Allow yourself to "rest" in the skill of the leaders you have recruited.

7. Maintain a reputation of integrity

The most important asset you have is your reputation. Always strive to do the right thing. If you treat others unfairly or inconsistently, you'll have great difficulty in rallying them around your goal.

8. Consult with other achievers

Solomon used his leaders to receive wise counsel and insights which helped him accomplish his goal. Likewise, every marketing visionary checks their ideas with other achievement-minded people. Build relationships with people and ask for their assistance. Don't be a lone wolf. And remember to return the courtesy when you are asked for help.

9. Run a high quality operation

Do everything correctly from the start. Never allow any compromise on the standards you set at the beginning.

10. Involve as many people as you can

The more people who can have a role in the grand vision, the better the chance for success. Create meaningful ways for people to have a hand in the project and give them the freedom to rise to the occasion. Solomon assigned people responsibility according to their skills. But he was organized and maintained strategic points of control. Keep this in mind - research has shown that 84% of employees need regular supervision, 14% need occasional supervision and only 2% work well totally unsupervised.

11. Set a schedule and get started

Many goals are never accomplished because too much time is spent on getting things ready, and too little on getting it done! Solomon quickly gave everyone the authority and resources they needed to get started. He used feedback to adjust their methodology as necessary.

12. Use the expertise of specialists

No person can be an expert on everything (although we've all met some people who think they are). Seek out advisors who have a proven success pattern or track record and give them the freedom to excel in that arena. Solicit their wisdom and make full use of their insights.

13. Clarify the details of agreements

Solomon was wise! He wrote down all agreements because he knew that it was a good way to focus on the key issues. Written communication is the best way to clarify expectations for all parties concerned.

14. Reward those who help you

Generously compensate those who help you reach your goals. As stated in an old adage, "you'll catch a lot more flies with honey than you will with vinegar." Expect the best, and reward the results. Don't be a miser when sharing the fruits of success. Loyalty is given to those who are loyal themselves.